LinkedIn is the largest professional networking platform in the world. It’s a critical tool for people seeking to build their brands, connect with colleagues and potential clients, find jobs and hire the right people for their organizations. Given its 900 million worldwide users, competition on the network is high, so you need to make sure your profile is on point.
Your LinkedIn profile should tell your professional story in an attractive, relevant and engaging way. You may think you have an excellent profile, but chances are it can be improved.
Following are the top five steps you should take to optimize your profile.
1. Create a Compelling Headline and Summary
Your profile should include a concise headline that highlights your unique value proposition. Here are some examples:
- Incurable optimist searching for purpose-driven minds willing to reimagine education and change lives
- Talent Hunter, networking master, and your next best friend
- Innovative and passionate, results-driven marketer that helps brands step outside the box
Use your summary to expand on your headline and showcase your professional experience, accomplishments and goals.
2. Upload a Great Profile Photo
Your profile photo should be recent, high-quality (no selfies!) and representative of your personal brand. Profiles with good photos generate more search matches and views and lead to better outcomes. Use soft lighting and neutral backgrounds, and pay close attention to your appearance.
3. Upload a Background Photo
4. Update Your Experience and Education
5. Highlight Your Skills and Endorsements
Here’s an opportunity to emphasize your areas of expertise, quantify your accomplishments and demonstrate your value to potential employers or clients. Include endorsements from colleagues, former bosses and anyone who can vouch for your abilities. Keep in mind that this section features keywords that are used in searches.
In addition to these steps, remember to proofread meticulously, delete irrelevant information, avoid jargon, and stay active on the platform by posting frequently and joining groups.
With a little effort and attention to detail, you can improve your LinkedIn profile and maximize your networking potential.
